Hi, I’m Alexandra, a product designer passionate about user experience.

Designing for websites, mobile devices, tablets, and other digital interfaces.
Product Design
Encompassing the entire product lifecycle, from conceptualization and ideation to prototyping and final production (UI/UX), with a focus on creating a smooth and visually engaging interaction between users and digital interfaces.
UX Audit & Optimization
Evaluating your product's user experience, I focus on usability and satisfaction, offering specific recommendations to enhance the overall user experience.
Prototyping
Transforming ideas and concepts into tangible experiences, uncovering insights, refining solutions and ensuring a user-centric approach.
UX Research
Understanding users' behaviors, needs, preferences, and pain points is crucial for developing a highly functional and user-friendly product.
Consulting
Uncertain about where to begin? Let's discuss your situation and outline the next steps to enhance your product or user experience.
Product Design
UX Audit & Optimization
UX Research
Prototyping
Consulting
Product Design
UX Audit &
Optimization
UX Research
Prototyping
Consulting
I can help you bring your vision to life
Looking for a designer with a broad skill set from strategy to polished design?

Product Design

Saas Design

E-Commerce

UX Audit

Web Design

App Design

Landing Pages

Usability

Benchmarks

User Flow

User Journey Map

Wireframes

Prototyping

Mockups

and more
Clients
Proud of my strong client relationships.
Enhancing user experience for search functionality, filtering options, and product tiles.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.
Actively involved in elevating the current platform by seamlessly integrating a significant new feature.
ÖHWU Wien, 2021
Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.
Crafting compelling web designs that bring visions to life for the design agency.
balena Limited, 2018 – 2021
Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.
XXXLutz KG, 2019 – 2021
Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.
Green & Clean GmbH, 2019/2020
Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.

XXXLutz KG, 2020

Designing user interfaces for a product finder guide and developing a product configurator for web.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Enhancing user experience for search functionality, filtering options, and product tiles.
Crafting compelling web designs that bring visions to life for the design agency.
XXXLutz KG, 2019 – 2021
Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Green & Clean GmbH, 2019/2020
Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.
Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.
balena Limited, 2018 – 2021
Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.
ÖHWU Wien, 2021
Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Enhancing user experience for search functionality, filtering options, and product tiles.
Crafting compelling web designs that bring visions to life for the design agency.
XXXLutz KG, 2019 – 2021
Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Green & Clean GmbH, 2019/2020
Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.
Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.
ÖHWU Wien, 2021
Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.
balena Limited, 2018 – 2021
Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.
Selected work
A sneak peek of my work. For more, check out my behance profile.
UX Strategy & App Design
Developing a cutting-edge concept and executing the UI/UX design for the self-service laundry store app.
View project
Branding & Web Design
Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.
View project
Isometric Illustration & Animation
Designing a full set of unique, sharp isometric illustrations and animations tailored for the web.
View project
UX Strategy & App Design
Developing a cutting-edge concept and executing the UI/UX design for the self-service laundry store app.
Branding & Web Design
Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.
Isometric Illustration & Animation
Designing a full set of unique, sharp isometric illustrations and animations tailored for the web.
Reputation is everything.
What clients say about me. Thanks, Folks!
Alexandra is an outstanding UX Designer.
She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.
I highly recommend Alexandra for any UX project, she is a true pleasure to work with!
Johannes Mayer

Vice President Product & User Experience at kununu (2023)

I wholeheartedly vouch for Alexandra as an exceptional UX Designer.

Alexandra’s talent for turning ambiguous briefs into tangible design solutions has significantly contributed to our project success.
Collaborating with her has been a delightful and productive experience, thanks to her positive attitude and collaborative spirit. If you’re in need of a proactive and versatile UX Designer, Alexandra is the perfect fit!
Robert Lange

Design Director at Juni Technology AB (2024)

We worked with Alexandra to completely rebrand and redesign our marketing websites.
She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.
I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product.
Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with!
Alison Davis Riddell

Director of Product & Commercial Strategy at balena (2021)

Curious about me?
Well, I've spent over 15 years in the design industry, soaking up a ton of know-how.
Since 2018, I've been making waves in E-commerce and SaaS through freelancing.
Alexandra Pexider

Freelance Product Designer (UI/UX)

hello@pexider.com

Let’s work together.
I won't just be your designer; I'll be your partner.