Alexandra Pexider


Hi, I’m Alexandra, a Product Designer Specializing in UI/UX. 

Learn more

I am passionate about crafting meaningful user experiences that seamlessly blend aesthetics and functionality for digital services.

💡 Available for Freelance Projects.


Product Design

Crafting user experiences for products that seamlessly blend aesthetics and functionality, I collaborate across teams to ensure visually appealing and user-friendly solutions.

UX Strategy & UI Design

In my approach, I smoothly merge strategic insight with design expertise to uplift user experiences, align design with business goals, and produce cohesive, user-centered designs.


UX Audit & Optimization

I evaluate your product’s user experience, emphasizing usability and overall satisfaction, and offer specific recommendations and actionable steps to enhance the overall user experience.

Selected clients

Möbelix GmbH

  • 2018 – current

Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.


Juni Technology AB

  • 2023 – 2024

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.


Micado Digital Solutions GmbH

  • 2023 – current

Crafting compelling web designs that bring visions to life for the design agency.


Kununu (New Work SE)

  • 2023

Actively involved in elevating the current platform by seamlessly integrating a significant new feature for the audience.


VERITAS Verlags- und Handelsges.m.b.H.&Co.OG

  • 2023

Enhancing user experience for search functionality, filtering options, and product tiles.


balena Ltd.

  • 2018 / 2021

Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.



  • 2021

Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.


Green & Clean GmbH

  • 2019 / 2020

Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.


CareerFoundry GmbH

  • 2018 / 2019

Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.

Selected work

App Design

Developing a cutting-edge concept and executing the UI/UX design for the self-service laundry store app.

View project

Web Design

Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.

View project


Set of custom illustrations for balena to explain a technical product to their audience.

View project

Web Design

Burgtheater website relaunch: concept, UI/UX design for Austria’s national theatre.

View project


“I wholeheartedly vouch for Alexandra as an exceptional UX Designer. Throughout her six-month freelance tenure with our team, where she played a key role in Vision work and Design System initiatives, Alexandra consistently exhibited remarkable communication and problem-solving skills.


Her proactive approach in seeking feedback and demonstrating a high degree of independence in engaging with stakeholders set her apart. Alexandra’s talent for turning ambiguous briefs into tangible design solutions has significantly contributed to our project success.


Collaborating with her has been a delightful and productive experience, thanks to her positive attitude and collaborative spirit. If you’re in need of a proactive and versatile UX Designer, Alexandra is the perfect fit!”

Robert Lange,

Design Director at Juni Technology AB (2024)



“Alexandra is an outstanding UX Designer. She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.


I highly recommend Alexandra for any UX project, she is a true pleasure to work with!”

Johannes Mayer,

Vice President Product & User Experience at kununu (2023)



“We worked with Alexandra to completely rebrand and redesign our marketing websites. She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.


I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product. Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with.”

Alison Davis Riddell,

Director of Product & Commercial Strategy at balena (2019)

Get in Touch

Ready to redefine your digital presence?