As a UI/UX designer, I focus on optimizing and designing digital products such as websites, apps, and software.

My approach combines user needs with your business objectives.
UI/UX Design
With passion, I create innovative and functional designs that are not only aesthetically pleasing but also enable seamless interaction between users and products. My goal is to design user interfaces that people love to use.
UX Audit & Optimization
Through detailed analysis, I identify weaknesses in user experience (UX) and propose concrete recommendations to enhance user satisfaction and engagement, maximizing the overall usability of your digital product.
Prototyping
I use interactive prototypes to visualize ideas and concepts, gathering early feedback and streamlining the development process for greater efficiency.
Product Design
From the initial idea to the finished product, I guide you through the entire design process to develop innovative and functional products.
UX Research
Understanding user behavior, needs, preferences, and challenges is crucial for developing a successful product.
UI/UX Design
UX Audit & Optimization
Prototyping
Product Design
UX Research
UI/UX Design
UX Audit &
Optimization
Prototyping
Product Design
UX Research
I can help you bring your vision to life
Looking for a designer with a broad skill set from strategy to polished design?

Product Design

Saas Design

E-Commerce

UX Audit

Web Design

App Design

Design Systems

Usability

Benchmarks

User Flow

User Journey Map

Wireframes

Prototyping

Mockups

Figma

and more
Clients
Proud of my strong client relationships.
Enhancing user experience for search functionality, filtering options, and product tiles.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.
Actively involved in elevating the current platform by seamlessly integrating a significant new feature.
ÖHWU Wien, 2021
Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.
Crafting compelling web designs that bring visions to life for the design agency.
balena Limited, 2018 – 2021
Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.
XXXLutz KG, 2019 – 2021
Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.
Green & Clean GmbH, 2019/2020
Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.

XXXLutz KG, 2020

Designing user interfaces for a product finder guide and developing a product configurator for web.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Enhancing user experience for search functionality, filtering options, and product tiles.
Crafting compelling web designs that bring visions to life for the design agency.
XXXLutz KG, 2019 – 2021
Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Green & Clean GmbH, 2019/2020
Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.
Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.
balena Limited, 2018 – 2021
Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.
ÖHWU Wien, 2021
Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.

Juni Technology AB, 2023/24

Crafting screen designs to envision the product landscape in 2024, alongside the creation of a cutting-edge design system library in Figma.
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Enhancing user experience for search functionality, filtering options, and product tiles.
Crafting compelling web designs that bring visions to life for the design agency.
XXXLutz KG, 2019 – 2021
Crafting functional and intuitive screen designs tailored for the internal software systems utilized by employees within retail stores.
Möbelix GmbH, 2018 – 2023
Innovating concepts and crafting intuitive UX/UI experiences for diverse product configurators on web platforms, mobile apps, and in-store displays.
Green & Clean GmbH, 2019/2020
Developing a cutting-edge concept and UI/UX design for the self-service laundry store app as well as for the in-store terminals.
Mentoring students as a UX mentor for a UX Design course on CareerFoundry, sharing insights and experiences from the industry.
ÖHWU Wien, 2021
Web design for the 2021 relaunch for the Students’ Union at the Vienna University of Economics and Business.
balena Limited, 2018 – 2021
Redesigning the website including various product landing pages. Enhancing UX/UI for the IoT product platform and generating digital/print marketing materials.
Selected work
Contact for more work samples.
App & Kiosk Design
Crafting the UI/UX for both the app and the in-store kiosk of the self-service laundry service.
Branding & Web Design
Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.
View project
Kiosk & Product-Configurator Design
In-store kiosk design for retail and the creation of diverse product configurators for web, mobile, and in-store displays.
Isometric Illustration & Animation
Designing a full set of unique, sharp isometric illustrations and animations tailored for the web.
View project
App & Kiosk Design
Crafting the UI/UX for both the app and the in-store kiosk of the self-service laundry service.
Branding & Web Design
Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.
Kiosk & Product-Configurator Design
In-store kiosk design for retail and the creation of diverse product configurators for web, mobile, and in-store displays.
Isometric Illustration & Animation
Designing a full set of unique, sharp isometric illustrations and animations tailored for the web.
Reputation is everything.
What clients say about me. Thanks, Folks!
Alexandra is an outstanding UX Designer.
She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.
I highly recommend Alexandra for any UX project, she is a true pleasure to work with!
Johannes Mayer

Vice President Product & User Experience at kununu (2023)

I wholeheartedly vouch for Alexandra as an exceptional UX Designer.

Alexandra’s talent for turning ambiguous briefs into tangible design solutions has significantly contributed to our project success.
Collaborating with her has been a delightful and productive experience, thanks to her positive attitude and collaborative spirit. If you’re in need of a proactive and versatile UX Designer, Alexandra is the perfect fit!
Robert Lange

Design Director at Juni Technology AB (2024)

We worked with Alexandra to completely rebrand and redesign our marketing websites.
She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.
I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product.
Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with!
Alison Davis Riddell

Director of Product & Commercial Strategy at balena (2021)

Who benefits from me?
Anyone seeking instant-access to top-tier product design expertise.

Design Teams

Don’t hire. Offload your extra design work to me.

Looking for instant design help without the commitment of a full-time hire? Skip the hiring process and delegate your design tasks to me. Enjoy the flexibility of working with a freelancer! 

Companies

Want to transform your product or idea into reality?

If you're in need of a fresh design for your product or website, aiming for a superior user experience, or seeking optimization in specific areas, I am the perfect partner make these transformations a reality.

Agencies

Everyone's swamped, and the clock is ticking?

Get fresh and new input and inspiration from outside and surprise your clients with something new. Superfast!
Curious about me?
Well, I've spent over 15 years in the design industry, soaking up a ton of know-how.
Since 2018, I've been making waves in E-commerce and SaaS through freelancing.

Three insights into my work.

1. Driven by the pursuit of finding optimal user-friendly and visually appealing solutions, I iterate continuously and uncompromisingly.

2. I focus equally on the needs of users and the business goals of my clients in my work.

3. Essential elements are highlighted while eliminating anything unnecessary to achieve a simple and clear design.

FAQs
Freelancer vs. Employee: What are the benefits?
Freelancer vs. Agency: What are the benefits?
Alexandra Pexider

Freelance Product Designer (UI/UX)

hello@pexider.com