Alexandra Pexider

UX, UI Design & Consulting


Hi, I’m Alexandra, a Freelance UX/UI Designer based in Austria.

About me

I am passionate about designing for emotions. I develop and execute intuitive concepts and create meaningful experiences for mobile apps and websites.


“Without empathy, there is no solution.”

- Nicole Riesenberger, UX Researcher

UX & UI design

I create holistic concepts and user centered designs for interfaces that people are happy to use.

Customer understanding

I reveal customer behaviors, mindsets and emotional motivations and define opportunities to satisfy customer needs.

UX optimization

I evaluate websites and apps, identify strengths and weaknesses and suggest concrete opportunities for improvement.

Selected work

App Design

Concept & UI/UX design app for Green&Clean self-service laundry stores. Stores are available in Italy and Austria.

View project

Web Design

Rebranding and UI/UX design of marketing websites for balena – an IoT software startup.

View project


Set of custom illustrations for balena to explain a technical product to their audience.

View project

Web Design

Burgtheater website relaunch: concept, UI/UX design for Austria’s national theatre.

View project

“Alexandra is an outstanding UX Designer. She has a great business sense which allows her to ask all the right questions. She understands very quickly what’s needed and her UX work is of fantastic quality.


I highly recommend Alexandra for any UX project, she is a true pleasure to work with!”

Johannes Mayer,

Vice President Product & User Experience bei kununu (2023)


“We worked with Alexandra to completely rebrand and redesign our marketing websites. She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.


I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product. Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with.”

Alison Davis Riddell,

Director of Product & Commercial Strategy at balena (2019)

Get in Touch

I am always excited for new projects and partners. So, hit me up with an email or just say Hello.

Alexandra Pexider
Experience Design & Consulting