I am passionate about designing for emotions. I develop and execute intuitive concepts and create meaningful experiences for mobile apps and websites.
“Without empathy, there is no solution.”
I create holistic concepts and user centered designs for interfaces that people are happy to use.
I reveal customer behaviors, mindsets and emotional motivations and define opportunities to satisfy customer needs.
I evaluate websites and apps, identify strengths and weaknesses and suggest concrete opportunities for improvement.
“We worked with Alexandra to completely rebrand and redesign our marketing websites. She did a wonderful job and we’re thrilled with how the sites turned out. She always kept our audience front and center and completely captured the look and feel of our brand.
I was very impressed with her ability to understand our company and create illustrations that clearly explain a highly technical product. Alexandra is incredibly professional, productive, detail-oriented, and a pleasure to work with.”
Alison Davis Riddell,
Director of Product & Commercial Strategy