About me

“I’m passionate about crafting User Experiences that Seamlessly Blend Aesthetics and Functionality.

And playing tennis.”

- Alexandra Pexider
About me

I’m a digital product designer—a role that encompasses various aspects of designing and creating digital products. Allow me to clarify some related terminology:

Product Design is a holistic concept that has ownership over both UX (user experience) and UI (user interface) design.

UX design focuses on the total user experience with a digital product.

UI design focuses on the visual experience of a digital product, such as fonts, colors, and animations.

Interaction design involves designing the way users interact with a digital product. It encompasses defining user flows, designing intuitive navigation, and creating engaging interactions that guide users towards their goals.

Wireframing is the initial stage of visualizing the layout and structure of a digital product, typically using basic shapes and placeholders. Prototyping involves creating interactive and clickable representations of the product to test and refine its functionality and user experience.

As a product designer, my goal is to combine these disciplines to craft meaningful and delightful experiences for users, ultimately driving the success of the products I work on.


With over 15 years of experience in the design industry, I have cultivated a wealth of expertise as a product designer. Throughout my career, I have had the privilege of collaborating with a diverse range of talented individuals, including creatives, developers, and high-level managers.

Since 2018, I have embarked on an exciting journey as a freelancer, allowing me to further expand my skills and contribute to a wide array of projects.


I excel in both user experience (UX) design and user interface (UI) design, as well as prototyping. I am well-versed in utilizing design tools such as Figma, Sketch, Adobe Creative Suite, and more. Continuously seeking growth and learning opportunities, I stay up-to-date with the latest design trends and methodologies.

Whether you’re looking to enhance an existing product or create something entirely new, I have the skills and expertise to help you achieve outstanding results.


As a testament to my dedication and professionalism, I take pride in establishing strong relationships with clients and stakeholders. By actively listening to their vision and collaborating closely throughout the design process, I ensure that their goals are met with precision and excellence.

Feel free to reach out and let’s collaborate on delivering exceptional product experiences!

I welcome inquiries and networking opportunities.